In the case of Samsung, Mobile phones, Tab, and TV business fall in the Star Category of the BCG Matrix of Samsung. The products or business units that have a high market share in high growth industry are the stars of the organization. Samsung has been able to attain a good market share across different industry segments and still holds a good potential to grow in the coming future. Over the years, Samsung Home Appliances have become a household name and stand for quality and trust.
Samsung Home appliances which include Samsung AC’s, Refrigerators, Washing Machines and Cooking Appliances are the Cash Cows for the company. Let’s check out the BCG Matrix of Samsung and what products of the company fall under what Quadrant. Interesting read: How to develop an effective SEO strategy using theme cluster model The industry has high potential to grow hence giving the room to the products to grow as well only if the pertinent issues are managed effectively.
